You must read this section of our Privacy Notice to understand how we collect and process personal data about you, in compliance with the General Data Protection Regulation (GDPR).
We are known as the “Data Controller” of the personal data collected from you to enter a service delivery contract.
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data, such as:
Identity Data includes title, first name, and last name.
Contact Data includes billing address, residential address, delivery address, email address and telephone numbers.
Transaction Data includes details about your payments and other information about products and services you have purchased from us.
Technical Data provided by Google Analytics and other tracking technologies in relation to the devices you use to access this website, such as browser type, operating system, IP address and general location.
Profile Data includes your personal information and purchases or orders you made.
Usage Data includes information about how you use our website, pages visited, time spent on pages, click interactions, and engagement with our content.
Marketing and Communications Data includes your preferences regarding the receipt of marketing information from us.
We also collect, use, and share aggregate data, including statistical and demographic information, for any purpose. Aggregated data may be derived from your data, but it is not considered personal data in law, as this data does not directly or indirectly reveal your identity. However, suppose we combine or connect aggregated data with your personal data in a way that allows it to directly or indirectly identify you. In that case, we treat the combined data as personal data and will use it in accordance with this Privacy Notice.
We do not request any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data) to enter a service contract.
If you fail to provide the personal data required under the terms of a contract we have with you, we may be unable to perform the contract. In such cases, we may need to cancel a product or service you have with us or decline your booking. However, we will notify you if this is necessary.
We use different methods to collect data from and about you, including through:
Direct interactions
You may provide us with your Identity, Contact, Transaction, and Profile Data by filling in electronic forms (e.g., our online booking form) or by corresponding with us via post, phone, email, or otherwise.
This includes personal data you provide when you:
Apply for our products or services
Complete the online booking form
Make an enquiry
Subscribe to our service or publications
Request marketing to be sent to you
Enter a competition or promotion
Provide feedback
Have previously applied for our services
Automated technologies or interactions
As you interact with our website or third-party platforms, we may automatically collect Technical and Usage Data. This includes information from:
Analytics providers such as Google Analytics
Advertising and remarketing technologies such as Meta (Facebook) Pixel, which help us understand your journey on our website and deliver targeted adverts
Search engines or referral platforms that led you to our site
Providers of technical, payment, and delivery services
These tools may collect information such as your IP address, browser type, operating system, pages visited, time spent on each page, and how you engage with content on our site.
We collect and process your data for the following purposes:
To perform a contract with you
To comply with legal or regulatory obligations
To analyse website traffic and user behaviour in order to improve user experience
To deliver targeted advertising via social platforms like Facebook and Instagram, based on your interactions with our site
To monitor marketing campaign effectiveness
To improve the quality, relevance and usability of our services
We do not sell your data to third parties.
You can manage how your data is used in several ways:
You can opt out of cookies and tracking technologies by adjusting your browser settings.
You may refuse or withdraw consent to certain tracking technologies (e.g. Facebook Pixel) via Meta’s Ad Preferences Tool or industry opt-out tools such as Your Online Choices.
You can email us directly to request access, correction, or deletion of your personal data.
Please note that some of these settings may limit functionality or access to parts of our website.
We may share your data with:
Representatives of the Data Controller
Joint Data Controllers (e.g., our website provider Applecado Limited)
Social media and advertising platforms (e.g., Meta) to deliver targeted communications
Legal authorities or insurance providers, if required for legal, tax, or criminal investigation purposes
All third parties are expected to respect the security of your personal data and treat it in accordance with the law. We do not permit third-party service providers to use your personal data for their own purposes.
We will only retain your data for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting obligations.
Typically, we retain your data for 2 years following the fulfilment of your contract or booking.
You may request that we delete your data by contacting the Data Controller. If you request deletion before your contract has been fulfilled, this may affect our ability to provide you with the service.
In some circumstances, we may anonymise your data for statistical or research purposes. In this case, it may be used indefinitely without further notice.
If you wish to raise a complaint about how your data is being handled, you may contact the Information Commissioner’s Office (ICO).
